The first lady, H. E. Rebecca Akuffo Addo has urged the creative arts centre to use film as a medium for enhancing the image of Ghana on the global stage and promoting national development.
Mrs Akuffo-Addo made the statement while addressing guests at the Black Star International Film (BSIFF) symposium held at the African Regent Hotel in Accra on 22nd January 2018.
At the symposium which was themed, “Film as a tool for changing the narrative for women”, Mrs Akuffo-Addo was officially unveiled as a patron of the Black Star International Film Festival (BSIFF), alongside the Managing Director of CAL Bank, Mr. Frank Adu.
In her address, the First Lady emphasized that film can be used as an instrument for addressing many of the developmental challenges confronting our society today.
“Film can be used as a tool to raise awareness of the issues that our people face daily. Issues related to illiteracy, Female circumcision, HIV/AIDS, the environment, sanitation and many more”, Mrs. Akuffo-Addo remarked.
Mrs. Akuffo challenged the creative arts centre to make more films that sell Ghana positively as an investment and Tourism destination and to communicate the beauty of Ghana and her cultures.
She also congratulated organizers of the Black Star International Film (BSIFF) symposium for making giant strides towards using film to promote national development.
“I wish to congratulate the Black Star International film festival for working with the UNDP to introduce the Yaa Asantewaa UNDP awards, which seeks to encourage filmmakers to use the powerful tool of film to highlight the Sustainable Development Goals.
In his remarks, the BUSAC Fund Manager, Mr. Nicolas J. Gebara stated that the BUSAC Fund believed that BSIFF had the potential to become a national advocacy platform to address policy issues for the film industry in Ghana.
He added that the Fund expects BSIFF to identify global best practices that can be applied in Ghana to create a conducive environment for the Ghanaian film industry.
Founder of BSIFF, Ms. Juliet Asante, expressed her gratitude to the first lady and the managing director of Cal Bank, Frank Adu for developing interest in the arts and accepting to play a part in its development.
She also lauded the BUSAC Fund for supporting BSIFF to advocate the formulation of policies to help promote the film industry in Ghana.